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Gusto will create a powerful brand that will get your business and products noticed.

  
In today's crowded marketplace, ensuring that your brand gets noticed is more important than ever. Achieving long-lasting success depends on having a comprehensive brand identity that attracts attention, respect and is memorable. This is where Gusto Design excels. We identify what the essence of your business is and build a meaningful brand around that.
Gusto will create a unique brand that will allow you carve out your niche.
Our name fully represents the vigorous creative energy we put into every project. For 20 years Gusto has created branding programs for a wide range of businesses – from large corporates down to startups and not-for-profits.
Based in Nelson, New Zealand, Gusto provides creative branding solutions to clients nationally and internationally. We start by getting to understand the client, getting the strategy right and crafting and completing the project to a well specified brief – to budget and on time. We’re not short on big ideas!
We love creating new exciting brands or reinvigorating old ones, designing comprehensive graphic systems, and applying them to a wide scope of items. Gusto brings the passion for design to every project we take on.
For a free one hour no-obligation consultation call us today!

Why choose us?

Gusto has 20+ years of experience in the communications industry. When we commit to a project, we do so with Gusto! You can depend on our award winning team for quality results and reliable expertise. Creative Director Jason Petterson, personally manages every project closely to ensure the highest standards are reached and the clients get good value for money with results that work.

Our values

Our philosophy is simple. Do it once, do it well, do it with Gusto! We strive to achieve a unique and innovative design for all our clients. If we represent your brand, we will do so to the very best of our ability. We work confidentially, with high morals, integrity and unwavering standards. And we often go beyond our brief to achieve results that exceed our clients expectations.

Our process

Our process is guided by a carefully planned strategy, articulately communicated and presented in stages to involve the client every step of the way. This process allows full collaboration with clients so they are empowered by the ideas and design but allow Gusto to create options for them that they would not have thought possible. And that is why clients come to us - for our professional services and aesthetic talents. Creative Director, Jason Petterson - BFA - puts together a creative team to suit each projects' needs – from briefing to delivery. These include writers, photographers, illustrators, printers, web designers, bookbinders and many others. Jason is the creative force that directs this team and he will be your sole point of contact. There is nothing quite like dealing directly with the creative.

Client relationships

Creating a strong and modern brand means working closely with the client and other stakeholders. The branding process
is an important partnership that needs to be built on trust. We build this trust by putting in the work in the initial stages of the relationship to show the client what we can offer, having an open book policy with responsible and accountable charging plus of course delivering them beautiful and effective design solutions.  We prefer to work with clients who will regard us as long term brand partners – knowing that when they come back to us we know will their business and can add immediate insight into the next project.

Scope of work

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Gusto offers you comprehensive marketing strategies that will give your brand lasting appeal and a real presence in the marketplace. We can help you with:
  • Brands 
  • Packaging 
  • Documents 
  • Magazines 
  • Communications
  • Advertising
  • Direct mail 
  • E-News and digital marketing 
  • Websites 
  • Design for print
  • Events
  • Apparel / Gifts / Merchandising
Read More

Creative services

Are you looking to increase your market share and profitability? Gusto can help you to create a memorable brand and give your company or product a real voice. Contact us for:
  • Brand strategy 
  • Brand creation 
  • Corporate identity 
  • Brand promotion 
  • Packaging design 
  • Printed collateral 
  • Signage programs 
  • Marketing ideas and plans
  • Web design
  • Social media planning
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