Our attitude
We love creating brands.
It’s also true that every design or advertising agency will say that, and talk of their passion for their clients’ success. However, not all achieve that. Why? The power of relationship in the mix is often overlooked.
Not here. It is our view, through 20 years of experience, that it’s better to ‘work with’ than to ‘work for’. It makes things simple, straightforward and very enjoyable. We evolve our own best ways of working together.
To us, motivating relationships, excellent communication and strong strategy are the most important drivers of great work.
Here you deal directly with the Creative Director. Your team is ‘custom’ selected. This means, every expertise and service you need is available to you through our networks. It is also why you get the same enthusiasm on a small project as a large one.
We always do what it takes to make your business look and perform at its’ very best.
What we do
Here are a few of our latest projects so you can see some of what we do. All evolved from ‘on-point’ brand stories that were developed closely with our clients into effective solutions. Memorable, shareable, right on target.
Yes, we’ve won plenty of awards. But the awards are our clients as much as “ours”.
We can never push the boundaries without great clients who collaborate and trust us to guide them when all the potentials are on the table. With true collaboration, we are not the ones responsible for the great result, our clients are.
Our clients
We work with clients from a variety of industries. The logos you see here are a few of the many brands we have developed, created and managed across a wide scope of applications.
The branding process begins before the logo in an essential process of understanding the spirit of what you do. From there the right strategy is born, and ideas from that result in the first step: the logo, the mark of what you stand for.
Everything that follows this is building on the strength and meaning of your original brand story established together from the start.
We manage that brand for you ensuring that branding programmes are applied across all channels with a thorough visual system. These consistent brand standards include your “voice” and the careful building of your core brand story. The integrity of the brand is sacrosanct. Our role is to give our clients all the guidelines and expertise to maintain that across all media.
Our processes
If you are seeking a brand refresh or a brand developed from scratch – the most important thing for you to know is that we believe in a thorough brand enquiry to light the creative way. Our faith in collaboration, deep listening and a readiness to immerse ourselves in your business is at the heart of that.
We probe your uniqueness and potential in order to develop a true brand story that your niche will respond to. This crucially informs design. This brand process concludes with a brand strategy document that summarises your brand values, personality, positioning, and core message.
From that secure base we let our “creativity loose” on the look and feel of your brand and provide a plan of what to create and for what media.
We make it as easy as possible to get to the crux of how you need to present yourself in your market.
Our services
This model illustrates the creative services that we provide. The sun at the centre, the essential “illuminating factor” that brings life to your project, is Brand Strategy & Positioning. The four planets are our core competencies and the moons represent our creative and production services.
Creative Director, Jason Petterson, receives the award for
Best Bottle Design at the 2020 NZ Royal Easter Show
Wine Awards - for PINK Pinot from Lawson’s Dry Hills
The why factor
The ‘why factor’ is a crucial part of your brand strategy.
People don't buy what you do, they buy why you do it. What you ultimately stand for.
It’s important to understand why you do what you do and why people should choose your brand ahead of another.
So, on that basis why should you choose us?
We actually really love identifying the ‘whys’ that can lift your business. Everything we do revolves around that. We have made the central figure, me in the pink, your personal touch point on every part of our collaboration together so we can really get to know you.
Don't choose us just because we are dependable experts who know how to produce results. Choose us for our core belief: that true creativity and success happens as part of a trusting relationship where everyone values each other.
Let’s get together soon.