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The Muddy Farmer
Brand Design and Application
The Symphony Group commissioned Gusto to create a brand for their new Irish pub, part of an international Irish Hotel franchise to be built in downtown Auckland. The name 'The Muddy Farmer' was created to appeal to the desire of Gen-X pub patrons for a rurally-themed 'local' pub in downtown Auckland. Although part of a worldwide Irish bar franchise, the pub needed its own unique local personality to be reflected in its brand. To achieve these aims, Gusto created a fictional character ('Muddy' the farmer) and then illustrated and designed the brand that was applied to a variety of launch items.
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Melteca.jpg
LilBoys.jpg
Sabine.jpg
Placemakers.jpg
UniAuck.jpg
Gift.jpg
Fletcher.jpg
Muddy.jpg
TVNZ.jpg
BTL.jpg
FTPT.jpg
HospNZ.jpg
EMEX.jpg
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Zealfresh.jpg
