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Foodtech Packtech
dmg world media
Event Marketing
To promote this food and packaging technology show (to be held in October) Gusto conceived the idea of an Oktoberfest Beer to front the campaign. As a symbol of the high end FMCG market the beer was a strong, attractive icon. A label was designed and photography shot on-site at a local brewery to illustrate the process of making and packaging the product.
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